|With 66% of American adults being categorized as overweight or obese, with diabetes reaching near epidemic proportions in all ages, and with autoimmune diseases and food allergies becoming commonplace in American society, the founders of LABELWATCH realized that something more needed to be done to help people make better food choices.
Until recently, the Nutritional Facts label found on all packaged goods was touted by various health organizations, and government agencies, as the best method for making better food choices. Today this focus is changing. The health community now understands that it is far more important to know what you are actually eating, rather than simply counting calories, fat grams, protein, or sodium. For example, when faced with a choice between a higher-fat product containing a healthy fat (such as olive oil), and a lower-fat choice containing an unhealthy fat, (such as trans fat), which is really the healthier choice? LABLEWATCH is there to help answer this question.
The entire health community is in agreement that not all carbohydrates, fats or proteins are created equal. Most experts are now advocating that we choose minimally-processed foods, rich in whole grains, and low in unhealthy fats. We are also being told to look beyond the Nutritional Facts label, and to read the actual list of ingredients when making our dietary choices. This is much easier said than done, since reading the ingredients' label on most packaged goods is becoming increasingly confusing. What are some of these ingredients and additives? Are they safe for our bodies? Are all these chemicals compatible with each other? Do they accumulate in the body? How do they affect us, our children, or the elderly? We created LABELWATCH to answer these questions, and more.