"For years I suffered with a chronic condition known as Irritable Bowel Syndrome, or IBS. Doctors and medications failed, but eliminating a few foods and additives from my diet solved the problem. As a result I was forced to become an avid reader of the ingredients on packaged foods. This was time-consuming, confusing and often misleading. I looked for an easier solution, but none existed. That's when the idea for LABELWATCH was conceived."

Prior to founding LABELWATCH, Diane was President and Senior Brand Strategist for FUEL Agency, Inc., a full-service integrated branding and advertising firm in the San Francisco Bay Area. For over 18 years, Diane and her associates helped numerous packaged goods companies with their strategic planning, interactive business initiatives, website development, and creative services. It's Diane's many years of business leadership and extensive knowledge of food additives and food-processing practices, that has now driven her to develop LABELWATCH.

Over the years, Diane has been committed to, and involved with, many non-profit organizations that pursue humanitarian work. Through her experiences, she has witnessed how the passions of a few can enact powerful changes for many. As a result, Diane is dedicated to channeling her energy, skills, and talent into LABELWATCH, in the hopes that her efforts will fundamentally alter and improve the well-being of people's lives.

Visit Diane's blog at www.labelwatch.blogspot.com

Andrew lives by a very simple life code, "Life if full of choices...so make decisions wisely." He believes in order to make the wisest choices it's essential to have the most up-to-date information. This is why to him, staying at the forefront of technological advances is critical to his problem-solving and decision-making process…it's simply a way of life for him.

With over 25 years in the computer industry, Andrew has traversed many technical advances and diverse business environments. From writing database courses for Sun Microsystems to developing proprietary applications for Silicon Graphics, Andrew has remained at the forefront of the ever evolving technology industry. He has worked extensively in the security-sensitive financial field helping such giants as Moody's Investor Service and Bank of America convert large data systems and develop proprietary financial software applications. Andrew's talents have taken him abroad to solve-problems globally for several companies such as Adobe Frame in Ireland, as well as the Moscow Institute of Oceanography to name a few. For over 10 years, Andrew has worked almost exclusively on developing web-based applications and database solutions for numerous companies including SchoolPop.com, Accrue Software, and Loyalty Ventures to name a few.

When he's not building global websites, Andrew enjoys editing family video and audio footage into graphic masterpieces and fixing up his historic Mediterranean home located in the San Francisco Bay Area. He's also been actively involved with several notable non-profit organizations to include San Francisco Suicide Prevention, the Sierra Club and the ACLU. Andrew believes helping people make it through difficult times is a basic ingredient of the human spirit and each of us, if we are able, should reach out a helping hand to those in need.

"I have spent my whole life pursuing optimum health. As a committed athlete, and dedicated tennis player, I know what I eat has everything to do with how I perform. This is why I am passionate about being part of the LABELWATCH movement."

Prior to LABELWATCH, Guy was a Partner and Creative Director of FUEL Agency, Inc. For over 18 years Guy and his team have created award-winning campaigns for numerous national and global clients, including SKYY Vodka, National Semiconductor, Kendall-Jackson, and numerous other business-to-business and consumer accounts. Prior to that, Guy worked for many of the world's largest advertising agencies on accounts such as McDonald's, Toyota, and China Airlines, to name a few.

The son of one of the century's most prominent social anthropologists, Guy was born and educated in Oxford, England. As one of England's top junior tennis players, he received a tennis scholarship to attended university in the United States, and graduated with a degree in Psychology from the University of California, Berkeley. After graduating, Guy trained in the field of psychology at treatment facilities for autistic children, and later with juvenile delinquent runaways. Several years later, Guy turned his background in psychology, along with his previous studies of commercial & fine art, towards advertising.

"Most of us assume that food companies have our best interests at heart. Unfortunately, quite often profits are more important than people. It would be easy to say to people –If you don't understand what's on the label, don't eat it– but that would eliminate many perfectly acceptable products and create diets that are far too limiting."

Prior to LABELWATCH, Karen was Partner & Client Director for FUEL Agency, Inc., a full service integrated branding, advertising and interactive firm in the San Francisco / Bay Area. For over 18 years, Karen and her associates have guided numerous health food, packaged food and beverage companies with their strategic planning, media, website development, and creative services. She has also worked with groups such as The American Heart Association, American Diabetes Association, American Cancer Society and others to create integrated partnerships that further promote healthy living for her clients.